Website ROI analysis reports suggest that businesses are missing out when it comes to ROI, including a whole host of metrics that should confirm or shape search engine marketing strategies.
You can't accomplish much if you're not even implementing SEO the right way. We've seen web site after web site that includes scores of individual keywords in the META keyword set (that many search engines ignore anyway). The SEO team not only used the wrong individual keywords (search phrases are better), but they didn't bother to include keywords in the page title or description. And, of course, they didn't think it was worth their time to focus on multiple pages- not just the homepage.
Fathom SEO service India believes, that companies just settle for what's easiest. If getting high rankings offers enough satisfaction, that's where the measurement ends. Or, maybe a business will look at total traffic (maybe even unique visitor trends). With PPC, they're apt to take up Google's offer and post an ad within 15 minutes, cranking out the common reports Google offers. Businesses have a whole host of metrics that can serve them as long as the data doesn't fly over their heads.
Aligning SEM with Corporate Marketing Strategies You should start by knowing how your SEM goals relate to your corporate marketing strategy.
Web analysis India Establishing Your Metrics Determine which of the following will be the metrics that will mean the most to you:
•Online sales (broken down by category)
•Repeat visits
•Profits on sales
•Customer satisfaction
•Length of visits
•Cost per click (CPC)
•Click-through rate (CTR)
•Cost per conversion (CPC).
0 comments:
Post a Comment