A website Analysis is an important task that needs to be undertaken before proceeding with the SEO practice. Without a website analysis any investment in SEO and PPC marketing is an exercise in futile. SEO is a part of marketing and should be done carefully with right approach. A thorough analysis whether the website lacks organic exposure or has poor quality inbound links or has poor user experience, etc. should be done well in advance.
Website analysis needs study of home page whether it is informative or does it offer the proper context for visitors. Also the analysis of navigation whether it is consistent from page to page or whether major sections have local navigation, etc. have to be done well before any advancement.
Study and analysis of content of the website is done so that determination can be done whether it matches to the mission of the organization and the needs of the audience or not. Nonetheless, it is the study of the performance of the web pages of the website which determines whether users have issues opening them or not. More time a page takes in opening up, more are the chances of reader going away from the page.
The website analysis includes the study of competing websites. A comparative analysis is necessary to see which factors are working for rival websites and to identify the approaches which can work for client's website. Post-website analysis various expert tips to improve the website and its web rank are suggested to the client and a road map how these steps would be implemented is shown to the concerned client. Thus, the decision regarding SEO solution depends a lot upon the specific requirement of a client and his website.
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